Best Countdown Timer Apps for Shopify (2025)
Countdown timer apps create urgency—when they're real. For sitewide sales, Hextom or Essential Countdown Timer Bar work well. For product-specific sales, Sales Countdown Timer. For actual inventory protection during flash sales, Reservit provides cart reservation with real inventory holds. The most important rule: only use timers for real deadlines.

Countdown timers create urgency, when they're real. The right timer app can boost conversions on flash sales, product launches, and limited-time offers. The wrong one (fake timers that reset) destroys customer trust.
This guide compares the best countdown timer apps for Shopify, covering sale timers, cart reservation timers, and shipping deadline timers.
Quick Comparison
| App | Best For | Price | Rating | Key Feature | |-----|----------|-------|--------|-------------| | Hextom Ultimate Sales Boost | Sitewide sales | Free-$29.99/mo | 4.8/5 | Multiple timer placements | | Essential Countdown Timer Bar | Announcement bar | Free-$9.99/mo | 4.9/5 | Clean, minimal design | | Countdown Timer Bar by Revy | Simple timers | Free | 4.8/5 | Completely free | | Reservit | Cart reservation | $49-$149/mo | 5.0/5 | Real inventory holds | | Sales Countdown Timer | Product page urgency | Free-$8.99/mo | 4.7/5 | Per-product timers | | JEPTO Countdown Timer | Flexible placement | Free-$14.99/mo | 4.6/5 | Custom CSS support |
Types of Countdown Timers
Before choosing an app, understand what you're trying to achieve.
Sale Countdown Timers
Show when a sale or promotion ends.
Use case: "Black Friday sale ends in 2 days, 14 hours, 32 minutes"
What they do:
- Display countdown to specific date/time
- Can appear on announcement bar, product pages, cart
What they don't do:
- Actually change anything when timer hits zero
- Hold inventory or enforce the deadline (that's manual)
Cart Reservation Timers
Hold actual inventory while customers shop.
Use case: "Your items are reserved for 15:00 minutes"
What they do:
- Reserve inventory when added to cart
- Release inventory if customer doesn't complete purchase
- Create real urgency because items actually become unavailable
What they don't do:
- Just display a timer (they change inventory behavior)
Shipping Deadline Timers
Show cutoff for delivery by a certain date.
Use case: "Order in the next 3:45:00 for delivery by Friday"
What they do:
- Calculate time until shipping cutoff
- Update based on current time and delivery estimates
What they don't do:
- Guarantee delivery (that depends on your fulfillment)
Best Sale Countdown Timer Apps
1. Hextom Ultimate Sales Boost
Best for: Stores running frequent promotions
Price: Free plan available, $9.99-$29.99/mo for premium
Rating: 4.8/5 (5,000+ reviews)
Key features:
- Countdown timers on product pages, cart, and checkout
- Low stock warnings
- Get-it-by shipping dates
- Trust badges
- Inventory scarcity ("Only 3 left!")
Pros:
- All-in-one urgency toolkit
- Easy to set up
- Multiple timer styles
- Works on any theme
Cons:
- Can slow site slightly if using many features
- Some features only on premium plans
- Timer styling options somewhat limited
Best for: Stores that want a complete urgency toolkit, not just timers.
2. Essential Countdown Timer Bar
Best for: Clean, minimal announcement bar timers
Price: Free plan available, $9.99/mo for premium
Rating: 4.9/5 (2,000+ reviews)
Key features:
- Announcement bar countdown
- Multiple bar styles
- Mobile-optimized
- Schedule bars in advance
- Page targeting (show on specific pages)
Pros:
- Very clean design
- Minimal performance impact
- Easy scheduling
- Great mobile experience
Cons:
- Only announcement bar (no product page timers)
- Limited customization on free plan
Best for: Stores that want a professional, unobtrusive timer bar.
3. Countdown Timer Bar by Revy
Best for: Budget-conscious stores
Price: Free
Rating: 4.8/5 (1,500+ reviews)
Key features:
- Fully functional countdown bar
- Customizable colors and text
- Mobile responsive
- Recurring timer option
Pros:
- Completely free
- No branding
- Works well
- Lightweight
Cons:
- Limited styling options
- No advanced features (scheduling, targeting)
- Support is basic
Best for: Stores that need a simple, free countdown bar.
4. Sales Countdown Timer by Conversion Bear
Best for: Product page urgency
Price: Free plan available, $8.99/mo for premium
Rating: 4.7/5 (1,200+ reviews)
Key features:
- Per-product countdown timers
- Automatic scheduling
- Multiple timer designs
- Works with Shopify discount codes
Pros:
- Timers directly on product pages
- Multiple design options
- Easy product-level control
Cons:
- Premium needed for best features
- Can conflict with some themes
- Less focus on site-wide announcements
Best for: Stores with product-specific sales or flash deals.
5. JEPTO Countdown Timer
Best for: Custom styling needs
Price: Free plan available, $14.99/mo for premium
Rating: 4.6/5 (800+ reviews)
Key features:
- Multiple timer positions
- Custom CSS support
- GEO-targeting
- A/B testing
Pros:
- Highly customizable
- Advanced targeting options
- Good for developers
Cons:
- Steeper learning curve
- Free plan is limited
- Overkill for simple needs
Best for: Stores with specific design requirements or developer resources.
Best Cart Reservation Timer App
Reservit
Best for: Limited inventory and flash sales
Price: $49-$149/mo
Rating: 5.0/5 (new app)
Key features:
- Real inventory reservation when items added to cart
- Countdown timer showing reservation time
- Inventory releases back to stock when timer expires
- Prevents overselling during high-demand events
Why it's different:
Most countdown timer apps are cosmetic, they show a timer, but nothing actually happens when it hits zero. Reservit actually holds inventory, creating real urgency because items genuinely become unavailable.
Pros:
- Creates genuine urgency (not fake)
- Prevents overselling
- Improves customer experience (no checkout stockouts)
- 15-25% conversion improvement for limited inventory
Cons:
- Higher price point
- Only useful for limited inventory scenarios
- Requires inventory management integration
Best for: Stores with limited inventory, flash sales, product drops, or high-demand items where stockouts during checkout are a problem.
Choosing the Right Timer App
For Sitewide Sales (Black Friday, promotions)
Recommendation: Essential Countdown Timer Bar or Hextom
- Show countdown in announcement bar
- Apply site-wide visibility
- Timer creates awareness of the deadline
For Product-Specific Sales
Recommendation: Sales Countdown Timer or Hextom
- Timer on specific product pages
- Can set different end times per product
- Works with Shopify's discount system
For Flash Sales with Limited Inventory
Recommendation: Reservit + Sale Timer App
- Reservit for actual inventory protection
- Sale timer for visible countdown
- Combination creates both urgency and fairness
For Shipping Deadlines
Recommendation: Hextom Ultimate Sales Boost
- Built-in "get it by" date calculator
- Updates automatically based on time
- Shows on product and cart pages
For Free/Budget Options
Recommendation: Countdown Timer Bar by Revy
- Free and functional
- No branding
- Good enough for basic needs
Timer Best Practices
Do: Use Real Deadlines
Timers that count down to actual events (sale ends, shipping cutoff, inventory release) build trust because customers can verify them.
Don't: Use Fake Timers That Reset
Timers that reset when refreshed or restart when hitting zero actively harm your business. Customers notice and lose trust. In some jurisdictions (EU, UK), fake urgency messaging is illegal.
Do: Match Timer to Urgency Level
- Low urgency (weeklong sale): Announcement bar is sufficient
- Medium urgency (24-hour flash sale): Product page + announcement bar
- High urgency (limited inventory): Cart reservation timer
Don't: Overdo It
Multiple timers on every page creates timer blindness. Choose one or two strategic placements. Less is more.
Do: Test Performance Impact
Timer apps load JavaScript. Too many apps = slower site. Test your site speed before and after installing.
Don't: Create False Scarcity
"Only 2 left!" when you have 200 in stock is deceptive. Use real inventory counts or don't show them at all.
Frequently Asked Questions
Do countdown timer apps actually increase conversions?
When used appropriately, yes—typically 5-15% improvement. The lift comes from reducing procrastination, not from tricking customers. Fake timers can decrease conversions when customers catch on.
What's the difference between sale timers and cart timers?
Sale timers count down to when a promotion ends—they're cosmetic and don't change anything when hitting zero. Cart reservation timers actually hold inventory for a set time, then release it. Cart timers create real urgency; sale timers create perceived urgency.
Are countdown timers legal?
Sale countdown timers for real promotions are legal. Fake timers (that reset or don't connect to real deadlines) may violate consumer protection laws in the UK, EU, and some US states.
Should I use a timer on every product?
No. Timers lose effectiveness when overused. Use them strategically for limited-time offers, flash sales, and genuinely scarce items.
What timer length works best?
For sale timers: Long enough to reach your audience (24-72 hours typically). For cart reservation: 10-20 minutes (long enough to check out, short enough to feel urgent).
Sources & References
- [1]Shopify App Store Reviews - Shopify (2025)
- [2]Urgency in E-commerce Research - Baymard Institute (2025)
- [3]Consumer Trust and Urgency - Nielsen Norman Group (2024)
Attribute Team
The Attribute team combines decades of e-commerce experience, having helped scale stores to $20M+ in revenue. We build the Shopify apps we wish we had as merchants.