How Box Size Affects Return Shipping Costs
Customers reuse your outbound box for returns 65-75% of the time. Oversized outbound boxes create oversized return shipments—you pay DIM weight charges twice. Right-sizing outbound packaging reduces both outbound costs and return costs simultaneously.

Most merchants optimize outbound shipping but forget that the same box often makes the return trip. That oversized box you shipped doesn't just cost extra going out—it costs extra coming back.
For stores with 15-30% return rates, return shipping represents 3-6% of gross revenue. Half of that cost is controllable through smarter outbound packaging choices.
Here's how box size impacts return shipping costs—and what you can do about it.
The Return Box Problem
Customers Reuse Your Packaging
When customers return items, they typically:
- Use the original box (65-75% of returns)
- Use a different box they have (20-30%)
- Request new packaging (5-10%)
Most returns ship in your outbound box. If you shipped a 16×12×10 box when a 10×8×6 would have worked, the customer returns it in that oversized box.
DIM Weight Applies to Returns Too
Return shipping uses the same DIM weight calculations as outbound:
| Carrier | DIM Factor | Formula |
|---|---|---|
| USPS | 166 | (L×W×H) ÷ 166 |
| FedEx | 139 | (L×W×H) ÷ 139 |
| UPS | 139 | (L×W×H) ÷ 139 |
The oversized box problem doubles: You pay DIM weight going out AND coming back.
Cost Impact Example
Scenario: T-shirt return, product dimensions 10×8×1
| Outbound Box | Box Volume | DIM Weight (UPS) | Return Cost* |
|---|---|---|---|
| 12×10×4 (right-sized) | 480 cu in | 3.5 lbs | $8.40 |
| 16×12×8 (oversized) | 1,536 cu in | 11.1 lbs | $14.20 |
| **Excess cost** | **$5.80** |
*Zone 5 UPS Ground example rates
One oversized return costs $5.80 extra. At 200 returns/month, that's $13,920/year in avoidable return shipping costs.
Quantifying Your Return Shipping Exposure
Calculate Your Return Box DIM Exposure
Step 1: Sample your returns
Pull 50-100 recent returns and record:
- Product returned
- Return box dimensions
- Carrier used
- Shipping cost paid
Step 2: Calculate optimal box for each
What's the smallest box that would have protected the product?
Step 3: Compare costs
| Metric | Your Data |
|---|---|
| Average return box volume | _____ cu in |
| Average optimal box volume | _____ cu in |
| Average DIM weight (actual) | _____ lbs |
| Average DIM weight (optimal) | _____ lbs |
| Average return shipping cost | $_____ |
| Optimal return shipping cost | $_____ |
| Excess per return | $_____ |
Project Annual Impact
` Annual Return DIM Waste = (Excess per return) × (Monthly returns) × 12 `
Example:
- Excess per return: $4.50
- Monthly returns: 150
- Annual waste: $4.50 × 150 × 12 = $8,100
Why Right-Sizing Saves on Both Ends
The Double Savings
Right-sized outbound packaging saves money twice:
| Direction | Savings |
|---|---|
| Outbound shipping | Lower DIM weight, less material |
| Return shipping | Same smaller box returns |
If you save $3 per outbound shipment on DIM weight, you save another $3 on returns for that order.
Compound Effect at Return Rates
| Return Rate | Outbound Savings | Return Savings | Total Savings |
|---|---|---|---|
| 10% | $3.00 per order | $0.30 per order | $3.30 per order |
| 20% | $3.00 per order | $0.60 per order | $3.60 per order |
| 30% | $3.00 per order | $0.90 per order | $3.90 per order |
Higher return rates make right-sizing even more valuable.
Total Annual Impact
For a store shipping 1,000 orders/month with 20% return rate:
| Metric | Oversized | Right-Sized | Savings |
|---|---|---|---|
| Outbound shipping | $12,000/mo | $9,000/mo | $36,000/yr |
| Return shipping | $3,000/mo | $1,800/mo | $14,400/yr |
| **Total** | $15,000/mo | $10,800/mo | **$50,400/yr** |
Return Packaging Scenarios
Scenario 1: Customer Reuses Original Box (75% of returns)
What happens:
- Customer puts item in original box
- Applies return label
- Ships as-is
Your exposure:
- Full DIM weight of original box
- Whatever inefficiency you built in
Solution:
- Right-size outbound packaging
- DIM savings flow through automatically
Scenario 2: Customer Uses Different Box (20% of returns)
What happens:
- Original box damaged or discarded
- Customer finds another box
- May be larger or smaller than optimal
Your exposure:
- Unpredictable DIM weight
- Often worse than original (customers grab what's available)
Solution:
- Can't fully control
- Easy-reuse original packaging helps
- Consider providing return-specific packaging
Scenario 3: Returnless Refund (<5% of cases)
What happens:
- Item value doesn't justify return shipping
- You refund and customer keeps/donates item
- No return shipping cost
When to use: Return shipping cost > item value × recovery rate
Example:
- Item value: $15
- Recovery rate: 70% (can resell at full price)
- Recoverable value: $10.50
- Return shipping: $8
- Processing: $5
- Total return cost: $13
Decision: $13 > $10.50 → Returnless refund is cheaper
Scenario 4: Exchange (Variable)
What happens:
- Customer returns item
- You ship replacement
Packaging consideration:
- Return shipping cost (old item)
- Outbound shipping cost (new item)
- Both benefit from right-sizing
Strategies to Reduce Return Shipping Costs
Strategy 1: Right-Size Outbound Packaging
The single most impactful change. Benefits flow to returns automatically.
Implementation:
- Audit top 20 products for packaging efficiency
- Stock 5-7 optimized box sizes
- Train packers on selection
- Use recommendation software
Expected savings: 25-35% on return shipping DIM weight
Strategy 2: Design Packaging for Return Reuse
Make it easy for customers to reuse the original box:
| Feature | Benefit |
|---|---|
| Easy-open tape (tear strips) | Box stays intact |
| Dual adhesive strip | Customer can reseal without tape |
| Clear return instructions | Customers know to reuse |
| Quality box material | Survives round-trip |
Expected impact: 10-15% more customers reuse original packaging in good condition
Strategy 3: Include Return Packaging
For high-return categories (apparel, etc.):
| Option | Cost | Benefit |
|---|---|---|
| Poly return bag included | $0.15-0.30 | Controlled return size |
| Return box flat-packed | $0.30-0.60 | Optimal return dimensions |
| Reusable/reversible box | $0.50-1.00 | Built for round-trip |
When worthwhile: Return rate > 25% AND average excess return DIM cost > packaging cost
Strategy 4: Carrier Selection for Returns
Different carriers for outbound and return can optimize costs:
| Direction | Carrier Priority | Why |
|---|---|---|
| Outbound | Speed, tracking | Customer waiting |
| Return | Cost | Customer not waiting |
Return-optimized carriers:
- USPS (lowest cost for light items, no residential surcharge)
- Regional carriers
- Consolidated return services
Strategy 5: Return Aggregation
For high-volume stores:
| Approach | How It Works |
|---|---|
| Return to retail | Customers drop at partner stores |
| Aggregation hubs | Multiple returns consolidated before shipping |
| Happy Returns boxes | Drop-off points, no box needed |
Savings: 30-50% vs individual return shipping
Return Packaging by Product Category
Apparel (25-40% return rate)
Typical issue: Clothes shipped in large boxes with void fill
Better approach:
- Poly mailers for non-fragile items
- Return bag included in poly mailer
- Dramatic DIM reduction on returns
| Packaging | Outbound DIM | Return DIM | Notes |
|---|---|---|---|
| 12×10×6 box | 5.2 lbs | 5.2 lbs | Typical oversized |
| 14×10×2 flat box | 2.0 lbs | 2.0 lbs | Better |
| Poly mailer | N/A | <1 lb | Best |
Electronics (5-15% return rate)
Typical issue: Products ship in manufacturer boxes inside larger boxes
Better approach:
- Ship in manufacturer box when protective enough
- Right-size outer box if needed
- Include original product packaging in return requirements
Home Goods (15-25% return rate)
Typical issue: Bulky items with high DIM weight
Better approach:
- Compression packaging where possible
- Flat-pack options
- Consider item value vs return shipping economics
Beauty/Personal Care (10-20% return rate)
Typical issue: Small items in large boxes
Better approach:
- Poly mailers for non-breakable
- Right-sized boxes for glass/fragile
- Often candidates for returnless refunds
Measuring Return Shipping Efficiency
Key Metrics
| Metric | Formula | Target |
|---|---|---|
| Return DIM ratio | Return DIM weight ÷ Product weight | <3:1 |
| Return shipping cost % | Return shipping ÷ Return value | <20% |
| Box reuse rate | Returns in original box ÷ Total returns | >70% |
| Return-worthy rate | Returns worth shipping back ÷ Total returns | >80% |
Tracking Dashboard
Monitor monthly:
| Metric | This Month | Last Month | Trend |
|---|---|---|---|
| Returns processed | |||
| Average return DIM weight | |||
| Average return shipping cost | |||
| Box reuse rate | |||
| Returnless refund rate |
Return Shipping Cost Benchmarks
| Performance Level | Return Ship Cost % of Return Value |
|---|---|
| Excellent | <10% |
| Good | 10-15% |
| Average | 15-20% |
| Poor | 20-25% |
| Critical | >25% |
Common Return Packaging Mistakes
Mistake 1: Ignoring Return Shipping in Packaging Decisions
Many stores optimize outbound shipping but never consider returns. If 20% of products come back, return shipping is 20% of your shipping cost equation.
Fix: Include return scenarios in packaging optimization.
Mistake 2: One-Size-Fits-All Return Labels
Pre-printed return labels assume one box size. If customers use smaller boxes, you may overpay.
Fix: Use pay-on-use labels or weight/dimension-based return shipping.
Mistake 3: Fragile Packaging That Can't Return
If your packaging is designed to be opened destructively, customers can't reuse it.
Fix: Design for easy open AND reclose.
Mistake 4: Not Tracking Return Box Sizes
You can't improve what you don't measure.
Fix: Log return package dimensions when processing.
Mistake 5: Ignoring Returnless Refund Economics
Shipping back a $10 item that costs $8 in return shipping loses money even before processing.
Fix: Calculate thresholds and implement returnless refunds for uneconomical returns.
Action Plan
Week 1: Assessment
- [ ] Sample 50 returns for box dimensions
- [ ] Calculate current return DIM weight
- [ ] Estimate annual return shipping excess
- [ ] Identify highest-impact product categories
Week 2-3: Quick Wins
- [ ] Implement returnless refunds for uneconomical items
- [ ] Switch high-return apparel to poly mailers
- [ ] Add return instructions to packaging
Month 2: Optimization
- [ ] Right-size outbound packaging for top products
- [ ] Consider return-friendly packaging features
- [ ] Evaluate return carrier options
Ongoing: Measurement
- [ ] Track return DIM weight monthly
- [ ] Monitor box reuse rates
- [ ] Calculate return shipping cost trends
Conclusion
Return shipping costs are hidden in many operations—but they're significant. At 20% return rates, every dollar saved on outbound DIM weight saves another 20 cents on returns. At 30% return rates, that's 30 cents.
The math is simple:
- Right-size outbound packaging
- Design for return reuse
- Implement returnless refunds where economics support
- Track and optimize
Most of the work is on the outbound side. Right-size there, and return savings follow automatically. It's one investment, two returns.
Frequently Asked Questions
Do customers really reuse the original box?
Yes. 65-75% of returns ship in the original outbound box. 20-30% use a different box (often worse). Only 5-10% request new packaging. Your outbound box choice directly impacts return shipping costs.
How much does oversized return shipping cost?
An oversized return can cost $5-8 more than necessary. Example: A t-shirt in a 16×12×8 box (11.1 lb DIM weight) costs $14.20 to return. In a right-sized 12×10×4 box (3.5 lb DIM), it costs $8.40—$5.80 difference per return.
How do I calculate my return box DIM exposure?
Sample 50-100 returns. Record return box dimensions. Calculate DIM weight vs optimal box DIM weight. Multiply the difference by average cost per lb and monthly return volume for annual excess cost.
Does right-sizing really save on both directions?
Yes. If you save $3 per outbound shipment through right-sizing, you save another $0.60-$0.90 on returns (assuming 20-30% return rate). At 1,000 monthly orders with 20% returns, that's $14,400 annual outbound savings plus $2,880 return savings.
How can I make my packaging easier to reuse?
Use easy-open tear strips instead of excessive tape. Include dual adhesive strips for customer reseal. Print return instructions on the box. Use quality material that survives round-trips. Include a return bag for apparel.
When should I use returnless refunds?
Calculate: return shipping + processing vs recoverable item value. If a $12 item costs $8 to ship back and $5 to process with 70% recovery ($8.40), the return loses money. Refund and let them keep it.
Should I use different carriers for returns?
Often yes. Return shipping prioritizes cost over speed (customer isn't waiting). USPS is often cheapest for light returns with no residential surcharge. Consider aggregation services for high-volume return locations.
What metrics should I track for return shipping?
Track: return DIM ratio (return DIM weight ÷ product weight, target <3:1), return shipping cost as % of return value (target <20%), box reuse rate (target >70%), and return-worthy rate (items worth shipping back, target >80%).
Sources & References
- [1]Returns Packaging Research - Packaging Digest (2024)
- [2]E-commerce Returns Benchmark - Shopify (2024)
- [3]Dimensional Weight Impact - FedEx (2025)
- [4]Returns Management - Loop Returns (2024)
Attribute Team
The Attribute team combines decades of e-commerce experience, having helped scale stores to $20M+ in revenue. We build the Shopify apps we wish we had as merchants.